copywriting | Words' Worth

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1 min

And now for something completely different... poetry

Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...

2 min

All apologies - how to write an apology. And mean it.

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

2 min

Commercial break: Lou Reed - unlikely ad star

Lou Reed was many things. An innovator. A transgressive rock and roll poet. But a pitchman? Yes. If you have more than a passing...

1 min

Not normal - Unilever removes 'normal' from its packaging

Words are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...

1 min

I say, I said - says versus said in articles

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...

2 min

Oh no, typos! Avoiding mistakes in your content

Photo by George Becker from Pexels Typos. They are embarrassing. I speak from experience on that. Years ago, I wrote an article I was...

2 min

All Write Now: How to Find a Great Copywriter

So you need to have something written and you need a copywriter to do it. Simple, right? It can be. But if you want to be sure that you...

1 min

Writing Tip of the Day – Names and Ledes

An editor/mentor advised me once that when you are writing an article lede, never start with a person's name...

2 min

Quite Content – 5 Easy Ideas for Generating Compelling Blog Posts

Struggling to come up with content for your blog to position yourself as a thought leader? Here are a few quick tips...

2 min

Lay it on the Line – 9 Tips for Writing Amazing Headlines

Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder. If you are struggling...

3 min

Write On! 10 Tips for Overcoming Writer’s Block

Writer's block. It's that condition that you (well maybe not you specifically) experience when you sit down to write something...

3 min

Pure and Simple – 8 Ways to Write More Efficiently and Effectively

Keeping it simple. It’s important in any writing you do. Simple is elegant. It engages.

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