2 minSocial Media Done Wrong: Capitalizing on that Moment. What you see here is a screenshot. I'm conflicted about putting it here because it does perpetuate something I am very uneasy about. But...
2 minGive it away? Nah. Why it's not okay to ask writers for a sampleHi there. Quick survey. How many of you like to give away your product, service, or talent for free? I mean do work for nothing? No? I...
2 minCopywriter. Content writer. What's the difference?I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...
3 minWhat is the best writing advice I ever got? A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...
1 minWhat is good copywriting worth? See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...
2 minEmpathy - The key to great writing There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 minFurious backpedaling: the Peloton ad controversy'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...
2 minWhite washing - sending the wrong message about diversity, equity & InclusionAs a copywriter (or content writer, depending on what I am doing), I think a lot about messaging. Not just what we actually say or want...
1 minArtificial Intelligence and CopywritingThis week, I received an email asking if I wished there was an easier way to produce content every day. Indeed I do. I write content...
3 minHappy anniversary to me: A copywriter reflects on lessons learnedHey peeps, this month is my anniversary! Uh, I should clarify that. It's my work anniversary. That's what LinkedIn tells me, anyway, or...
2 minWriting a Land AcknowledgmentIf you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...
1 minAnd now for something completely different... poetryPoetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...
2 minAll apologies - how to write an apology. And mean it. Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...
2 minCommercial break: Lou Reed - unlikely ad starLou Reed was many things. An innovator. A transgressive rock and roll poet. But a pitchman? Yes. If you have more than a passing...
1 minNot normal - Unilever removes 'normal' from its packagingWords are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...
1 minI say, I said - says versus said in articlesWhen you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...
2 minOh no, typos! Avoiding mistakes in your contentPhoto by George Becker from Pexels Typos. They are embarrassing. I speak from experience on that. Years ago, I wrote an article I was...
2 minAll Write Now: How to Find a Great CopywriterSo you need to have something written and you need a copywriter to do it. Simple, right? It can be. But if you want to be sure that you...
1 minWriting Tip of the Day – Names and LedesAn editor/mentor advised me once that when you are writing an article lede, never start with a person's name...
2 minQuite Content – 5 Easy Ideas for Generating Compelling Blog Posts Struggling to come up with content for your blog to position yourself as a thought leader? Here are a few quick tips...