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Showing your Pride - when brands messaging is shameless

This is pride month. You might have noticed that from the brands that are capitalizing on it. On social media, you can find many examples...

International Women's Day

I have a story to share for International Women's Day. It's a story about my mom. When I was a young one back in the days when TV went to...

Give it away? Nah. Why it's not okay to ask writers for a sample

Hi there. Quick survey. How many of you like to give away your product, service, or talent for free? I mean do work for nothing? No? I...

Why Betty Davis is an icon and an inspiration

There was no precedent for Betty Davis in the world of music. And no real place for her, either. So, she made her own. Her music--hard...

Copywriter. Content writer. What's the difference?

I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...

What is the best writing advice I ever got?

A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...

What is good copywriting worth?

See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...

S & M&M's - When marketing & communications goes wrong

Sometimes, brands come up with a solution to a problem that doesn’t exist. For example, Mars Wrigley. The company that gave the world...

Empathy - The key to great writing

There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...

Commercial Break: The Rolling Stones and Rice Krispies

(Hey, hey, you, you, hand over that milk) Long before they helped start up Windows. Or helped demonstrate that iMacs come in colors. Or...