content | Words' Worth

Copywriter. Content writer. What's the difference?

I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...

What is the best writing advice I ever got?

A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...

What is good copywriting worth?

See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...

White washing - sending the wrong message about diversity, equity & Inclusion

As a copywriter (or content writer, depending on what I am doing), I think a lot about messaging. Not just what we actually say or want...

Artificial Intelligence and Copywriting

This week, I received an email asking if I wished there was an easier way to produce content every day. Indeed I do. I write content...

Five For Friday

A Girl Called Eddy - Been Around: When Erin Moran (no, not that Erin Moran) released her debut album as AGCE in 2004, the music hearkened...

Difficult Play - Assessing the Las Vegas Raiders' 'I Can Breathe' Tweet

It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...

Busting up stereotypes - Ensuring your message suits a wide audience

Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...

All apologies - how to write an apology. And mean it.

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

Quite Content – 5 Easy Ideas for Generating Compelling Blog Posts

Struggling to come up with content for your blog to position yourself as a thought leader? Here are a few quick tips...

Lay it on the Line – 9 Tips for Writing Amazing Headlines

Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder. If you are struggling...

Write On! 10 Tips for Overcoming Writer’s Block

Writer's block. It's that condition that you (well maybe not you specifically) experience when you sit down to write something...

Pure and Simple – 8 Ways to Write More Efficiently and Effectively

Keeping it simple. It’s important in any writing you do. Simple is elegant. It engages.