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Copywriter. Content writer. What's the difference?
I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...
2 min read


What is the best writing advice I ever got?
A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...
3 min read


What is good copywriting worth?
See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...
1 min read


White washing - sending the wrong message about diversity, equity & Inclusion
As a copywriter (or content writer, depending on what I am doing), I think a lot about messaging. Not just what we actually say or want...
2 min read


Artificial Intelligence and Copywriting
This week, I received an email asking if I wished there was an easier way to produce content every day. Indeed I do. I write content...
1 min read


Five For Friday
A Girl Called Eddy - Been Around: When Erin Moran (no, not that Erin Moran) released her debut album as AGCE in 2004, the music hearkened...
3 min read


Difficult Play - Assessing the Las Vegas Raiders' 'I Can Breathe' Tweet
It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...
3 min read


Busting up stereotypes - Ensuring your message suits a wide audience
Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...
2 min read


All apologies - how to write an apology. And mean it.
Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...
2 min read


Quite Content – 5 Easy Ideas for Generating Compelling Blog Posts
Struggling to come up with content for your blog to position yourself as a thought leader? Here are a few quick tips...
2 min read


Lay it on the Line – 9 Tips for Writing Amazing Headlines
Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder.
If you are struggling...
2 min read


Write On! 10 Tips for Overcoming Writer’s Block
Writer's block. It's that condition that you (well maybe not you specifically) experience when you sit down to write something...
3 min read


Pure and Simple – 8 Ways to Write More Efficiently and Effectively
Keeping it simple. It’s important in any writing you do. Simple is elegant. It engages.
3 min read
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