International Women's Day
I have a story to share for International Women's Day. It's a story about my mom. When I was a young one back in the days when TV went to...
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Blog
2 min
Give it away? Nah. Why it's not okay to ask writers for a sample
Hi there. Quick survey. How many of you like to give away your product, service, or talent for free? I mean do work for nothing? No? I...
2 min
Copywriter. Content writer. What's the difference?
I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...
3 min
What is the best writing advice I ever got?
A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...
1 min
What is good copywriting worth?
See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...
2 min
Empathy - The key to great writing
There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 min
Tis the Season to Tell Stories
It is the holiday season. A time to deck the halls, be jolly, don gay apparel, and troll some ancient yuletide carols. It is also a time...
2 min
Furious backpedaling: the Peloton ad controversy
'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...
3 min
Different View
When I was a child, I colored outside the lines. Much like other kids. But it was how I did it that was unique. I did it left-handed. It...
3 min
Happy anniversary to me: A copywriter reflects on lessons learned
Hey peeps, this month is my anniversary! Uh, I should clarify that. It's my work anniversary. That's what LinkedIn tells me, anyway, or...
3 min
Five For Friday
Floating Points, Pharoah Sanders & The London Symphony Orchestra - Promises: This composition, which has nine movements, feels like music...
2 min
Writing a Land Acknowledgment
If you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...
3 min
Five For Friday
A Girl Called Eddy - Been Around: When Erin Moran (no, not that Erin Moran) released her debut album as AGCE in 2004, the music hearkened...
3 min
Difficult Play - Assessing the Las Vegas Raiders' 'I Can Breathe' Tweet
It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...
2 min
Busting up stereotypes - Ensuring your message suits a wide audience
Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...
1 min
And now for something completely different... poetry
Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...
2 min
Bad Pee R: How not to tweet
Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...
2 min
All apologies - how to write an apology. And mean it.
Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...
2 min
Royal Pain - How Not to Tweet on International Women's Day
It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...
1 min
I say, I said - says versus said in articles
When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...
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