See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...

There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...

It is the holiday season. A time to deck the halls, be jolly, don gay apparel, and troll some ancient yuletide carols. It is also a time...

'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...

When I was a child, I colored outside the lines. Much like other kids. But it was how I did it that was unique. I did it left-handed. It...

Hey peeps, this month is my anniversary! Uh, I should clarify that. It's my work anniversary. That's what LinkedIn tells me, anyway, or...

Floating Points, Pharoah Sanders & The London Symphony Orchestra - Promises: This composition, which has nine movements, feels like music...

If you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...

A Girl Called Eddy - Been Around: When Erin Moran (no, not that Erin Moran) released her debut album as AGCE in 2004, the music hearkened...

It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...

Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...

Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...

Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...

So you need to have something written and you need a copywriter to do it. Simple, right? It can be. But if you want to be sure that you...

An editor/mentor advised me once that when you are writing an article lede, never start with a person's name...

Struggling to come up with content for your blog to position yourself as a thought leader? Here are a few quick tips...

Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder. If you are struggling...