1 minInternational Women's DayI have a story to share for International Women's Day. It's a story about my mom. When I was a young one back in the days when TV went to...
2 minGive it away? Nah. Why it's not okay to ask writers for a sampleHi there. Quick survey. How many of you like to give away your product, service, or talent for free? I mean do work for nothing? No? I...
2 minCopywriter. Content writer. What's the difference?I am a copywriter. I am also a content writer. Confused? You won't be after this week's episode of Soap. (Okay, okay, dated reference, I...
3 minWhat is the best writing advice I ever got? A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...
1 minWhat is good copywriting worth? See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...
2 minEmpathy - The key to great writing There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 minTis the Season to Tell StoriesIt is the holiday season. A time to deck the halls, be jolly, don gay apparel, and troll some ancient yuletide carols. It is also a time...
2 minFurious backpedaling: the Peloton ad controversy'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...
3 minDifferent ViewWhen I was a child, I colored outside the lines. Much like other kids. But it was how I did it that was unique. I did it left-handed. It...
3 minHappy anniversary to me: A copywriter reflects on lessons learnedHey peeps, this month is my anniversary! Uh, I should clarify that. It's my work anniversary. That's what LinkedIn tells me, anyway, or...
3 minFive For FridayFloating Points, Pharoah Sanders & The London Symphony Orchestra - Promises: This composition, which has nine movements, feels like music...
2 minWriting a Land AcknowledgmentIf you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...
3 minFive For FridayA Girl Called Eddy - Been Around: When Erin Moran (no, not that Erin Moran) released her debut album as AGCE in 2004, the music hearkened...
3 minDifficult Play - Assessing the Las Vegas Raiders' 'I Can Breathe' TweetIt is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...
2 minBusting up stereotypes - Ensuring your message suits a wide audienceRecently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...
1 minAnd now for something completely different... poetryPoetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...
2 minBad Pee R: How not to tweetTwitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...
2 minAll apologies - how to write an apology. And mean it. Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...
2 minRoyal Pain - How Not to Tweet on International Women's DayIt is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...
1 minI say, I said - says versus said in articlesWhen you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...