writing | Words' Worth

Blog

3 min

Difficult Play - Assessing the Las Vegas Raiders' 'I Can Breathe' Tweet

It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...

2 min

Busting up stereotypes - Ensuring your message suits a wide audience

Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...

1 min

And now for something completely different... poetry

Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...

2 min

Bad Pee R: How not to tweet

Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...

2 min

All apologies - how to write an apology. And mean it.

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

2 min

Royal Pain - How Not to Tweet on International Women's Day

It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...

1 min

I say, I said - says versus said in articles

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...

2 min

All Write Now: How to Find a Great Copywriter

So you need to have something written and you need a copywriter to do it. Simple, right? It can be. But if you want to be sure that you...

1 min

Writing Tip of the Day – Names and Ledes

An editor/mentor advised me once that when you are writing an article lede, never start with a person's name...

2 min

Quite Content – 5 Easy Ideas for Generating Compelling Blog Posts

Struggling to come up with content for your blog to position yourself as a thought leader? Here are a few quick tips...

2 min

Lay it on the Line – 9 Tips for Writing Amazing Headlines

Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder. If you are struggling...

3 min

Write On! 10 Tips for Overcoming Writer’s Block

Writer's block. It's that condition that you (well maybe not you specifically) experience when you sit down to write something...

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