Social Media Done Wrong: Capitalizing on that Moment.
What you see here is a screenshot. I'm conflicted about putting it here because it does perpetuate something I am very uneasy about. But...
Blog
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S & M&M's - When marketing & communications goes wrong
Sometimes, brands come up with a solution to a problem that doesn’t exist. For example, Mars Wrigley. The company that gave the world...
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Commercial Break: The Rolling Stones and Rice Krispies
(Hey, hey, you, you, hand over that milk) Long before they helped start up Windows. Or helped demonstrate that iMacs come in colors. Or...
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Furious backpedaling: the Peloton ad controversy
'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...
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Twitter fail - Genesis
In February 1978, Genesis, a band that had previously been associated with very long songs about vengeful giant hogweeds and, uh,...
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Bad Pee R: How not to tweet
Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...
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Commercial break: Lou Reed - unlikely ad star
Lou Reed was many things. An innovator. A transgressive rock and roll poet. But a pitchman? Yes. If you have more than a passing...
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Not normal - Unilever removes 'normal' from its packaging
Words are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...
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How not to Internet
Last weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...
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Royal Pain - How Not to Tweet on International Women's Day
It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...