S & M&M's - When marketing & communications goes wrong
Sometimes, brands come up with a solution to a problem that doesn’t exist. For example, Mars Wrigley. The company that gave the world...
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Blog
- 1 min
Commercial Break: The Rolling Stones and Rice Krispies
(Hey, hey, you, you, hand over that milk) Long before they helped start up Windows. Or helped demonstrate that iMacs come in colors. Or...
- 2 min
Furious backpedaling: the Peloton ad controversy
'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...
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Not normal - Unilever removes 'normal' from its packaging
Words are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...
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Royal Pain - How Not to Tweet on International Women's Day
It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...
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