marketing | Words' Worth

S & M&M's - When marketing & communications goes wrong

Sometimes, brands come up with a solution to a problem that doesn’t exist. For example, Mars Wrigley. The company that gave the world...

Commercial Break: The Rolling Stones and Rice Krispies

(Hey, hey, you, you, hand over that milk) Long before they helped start up Windows. Or helped demonstrate that iMacs come in colors. Or...

Furious backpedaling: the Peloton ad controversy

'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...

Not normal - Unilever removes 'normal' from its packaging

Words are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...

Royal Pain - How Not to Tweet on International Women's Day

It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...