1 minInternational Women's DayI have a story to share for International Women's Day. It's a story about my mom. When I was a young one back in the days when TV went to...
2 minGive it away? Nah. Why it's not okay to ask writers for a sampleHi there. Quick survey. How many of you like to give away your product, service, or talent for free? I mean do work for nothing? No? I...
2 minWhy Betty Davis is an icon and an inspirationThere was no precedent for Betty Davis in the world of music. And no real place for her, either. So, she made her own. Her music--hard...
3 minWhat is the best writing advice I ever got? A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...
1 minWhat is good copywriting worth? See that? That is an actual job posting on LinkedIn. Yup. The company is offering writers eight cents a word (USD) provided they can...
2 minS & M&M's - When marketing & communications goes wrongSometimes, brands come up with a solution to a problem that doesn’t exist. For example, Mars Wrigley. The company that gave the world...
2 minEmpathy - The key to great writing There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 minTis the Season to Tell StoriesIt is the holiday season. A time to deck the halls, be jolly, don gay apparel, and troll some ancient yuletide carols. It is also a time...
3 minDifferent ViewWhen I was a child, I colored outside the lines. Much like other kids. But it was how I did it that was unique. I did it left-handed. It...