Blog

3 min read

Difficult Play - Assessing the Las Vegas Raiders' 'I Can Breathe' Tweet

It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...

2 min read

Busting up stereotypes - Ensuring your message suits a wide audience

Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...

1 min read

And now for something completely different... poetry

Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...

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Bad Pee R: How not to tweet

Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...

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All apologies - how to write an apology. And mean it.

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

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Commercial break: Lou Reed - unlikely ad star

Lou Reed was many things. An innovator. A transgressive rock and roll poet. But a pitchman? Yes. If you have more than a passing...

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Not normal - Unilever removes 'normal' from its packaging

Words are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...

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How not to Internet

Last weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...

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Royal Pain - How Not to Tweet on International Women's Day

It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...

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I say, I said - says versus said in articles

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...