It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...

Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...

Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...

Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

Lou Reed was many things. An innovator. A transgressive rock and roll poet. But a pitchman? Yes. If you have more than a passing...

Words are powerful. They have an impact. Particularly in how we see ourselves in the world. For example, think about how Crayola had a...

Last weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...

It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...