A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...

There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...

Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...

Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...

An editor/mentor advised me once that when you are writing an article lede, never start with a person's name...

Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder. If you are struggling...

Writer's block. It's that condition that you (well maybe not you specifically) experience when you sit down to write something...

Keeping it simple. It’s important in any writing you do. Simple is elegant. It engages.