3 minWhat is the best writing advice I ever got? A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...
2 minEmpathy - The key to great writing There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 minBusting up stereotypes - Ensuring your message suits a wide audienceRecently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...
2 minBad Pee R: How not to tweetTwitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...