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Empathy - The key to great writing
There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 min read


Tis the Season to Tell Stories
It is the holiday season. A time to deck the halls, be jolly, don gay apparel, and troll some ancient yuletide carols. It is also a time...
2 min read


Different View
When I was a child, I colored outside the lines. Much like other kids. But it was how I did it that was unique. I did it left-handed. It...
3 min read


And now for something completely different... poetry
Poetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...
1 min read
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