2 minEmpathy - The key to great writing There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
2 minTis the Season to Tell StoriesIt is the holiday season. A time to deck the halls, be jolly, don gay apparel, and troll some ancient yuletide carols. It is also a time...
3 minDifferent ViewWhen I was a child, I colored outside the lines. Much like other kids. But it was how I did it that was unique. I did it left-handed. It...
1 minAnd now for something completely different... poetryPoetry. I write it. And have for many years. Yes, I am a copywriter. Yes, I write ad taglines and press releases and other marketing and...