Showing your Pride - when brands messaging is shameless
This is pride month. You might have noticed that from the brands that are capitalizing on it. On social media, you can find many examples...
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Blog
3 min
What is the best writing advice I ever got?
A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...
2 min
Furious backpedaling: the Peloton ad controversy
'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...
2 min
Busting up stereotypes - Ensuring your message suits a wide audience
Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...
2 min
Bad Pee R: How not to tweet
Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...
2 min
All apologies - how to write an apology. And mean it.
Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...
2 min
How not to Internet
Last weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...
2 min
Royal Pain - How Not to Tweet on International Women's Day
It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...
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