messaging | Words' Worth

Showing your Pride - when brands messaging is shameless

This is pride month. You might have noticed that from the brands that are capitalizing on it. On social media, you can find many examples...

What is the best writing advice I ever got?

A long time ago, when I was a fresh-faced kid earning an English degree, I had an interesting professor. He was well versed in all things...

Furious backpedaling: the Peloton ad controversy

'Wow, that was fast.' That was the initial reaction to the Peloton ad that 'resurrected' Chris Noth, or more accurately Mr. Big, after...

Busting up stereotypes - Ensuring your message suits a wide audience

Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...

Bad Pee R: How not to tweet

Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...

All apologies - how to write an apology. And mean it.

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

How not to Internet

Last weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...

Royal Pain - How Not to Tweet on International Women's Day

It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...