Empathy - The key to great writing
There are many things that I think distinguish great copywriting, or great copywriters. Good grammar. An ability to make complex subject...
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Blog
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Writing a Land Acknowledgment
If you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...
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Busting up stereotypes - Ensuring your message suits a wide audience
Recently, my better half and I opted to stream The Last Blockbuster on Netflix. You know, because we are interested in pop culture,...
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How not to Internet
Last weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...
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