2 minS & M&M's - When marketing & communications goes wrongSometimes, brands come up with a solution to a problem that doesn’t exist. For example, Mars Wrigley. The company that gave the world...
2 minWhite washing - sending the wrong message about diversity, equity & InclusionAs a copywriter (or content writer, depending on what I am doing), I think a lot about messaging. Not just what we actually say or want...