communications | Words' Worth

Showing your Pride - when brands messaging is shameless

This is pride month. You might have noticed that from the brands that are capitalizing on it. On social media, you can find many examples...

Writing a Land Acknowledgment

If you purchased Fiona Apple's Fetch the Bolt Cutters on vinyl, you probably noted that the lyric booklet featured the following short...

Difficult Play - Assessing the Las Vegas Raiders' 'I Can Breathe' Tweet

It is almost inevitable that brands and organizations will make a social media post in the wake of a major news story that grips a...

Bad Pee R: How not to tweet

Twitter. It's a place for the whimsical, the mundane, the vitriol, and the brands. Like Amazon. Usually, you don't expect to see a tweet...

All apologies - how to write an apology. And mean it.

Sorry. Elton John once said it seemed to be the hardest word, and he was on to something, at least based on the way that organizations...

How not to Internet

Last weekend, a Facebook user in Nova Scotia detailed an encounter he had with residents of Seven Lakes Community, a community...

Royal Pain - How Not to Tweet on International Women's Day

It is International Women's Day, and brands are eagerly demonstrating their support for women's rights on social media. Including Burger...

I say, I said - says versus said in articles

When you read a news story on AP, The New York Times, or The Guardian, you may notice that when sources are quoted, writers use 'said.'...

All Write Now: How to Find a Great Copywriter

So you need to have something written and you need a copywriter to do it. Simple, right? It can be. But if you want to be sure that you...

Lay it on the Line – 9 Tips for Writing Amazing Headlines

Writing great blog posts is hard. Writing headlines that compel people to read your posts is even harder. If you are struggling...

Pure and Simple – 8 Ways to Write More Efficiently and Effectively

Keeping it simple. It’s important in any writing you do. Simple is elegant. It engages.